Man Standing with Arms Crossed

CLEAR THINKING MADE VISUAL.

JONNY SMOOTH • WEB DESIGNER

About.

INSPIRED BY DIFFERENCE.

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Work Experience

DESIGN FOR GOOD.

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Seven13 Design Co.
Roseburg, OR | June 2011 – Present
CREATIVE LEAD / OWNER

  • Directed end-to-end creative vision, from early-stage research and concept development to the final design execution across brand identity, packaging, print, digital, and trade show platforms.
  • Oversaw promotional campaigns, email marketing initiatives, video production, and web design projects to ensure alignment with client goals and audience engagement.
  • Coordinated vendor partnerships, managed billing systems, and maintained strong client relationships to support ongoing collaboration and repeat business.
  • Applied deep Adobe Creative Cloud expertise to craft polished assets for both digital delivery and print production.
  • Guided projects in diverse industries including retail, manufacturing, engineering, food & beverage, government, and non-profits while adapting messaging to reach regional and national audiences.

Key Achievements:

  • Elevated client visibility by producing cohesive campaigns that integrated web, social media, and traditional marketing channels.
  • Established Seven13 as a trusted creative partner for community organizations and regional businesses.

Orenco Systems, Inc.
Sutherlin, OR | June 2008 – June 2011

GRAPHIC DESIGNER & TRADE SHOW COORDINATOR

  • Designed technical and promotional collateral that advanced marketing, sales, engineering, and product development objectives across multiple departments.
  • Introduced creative ideas during campaign brainstorming sessions and shaped design concepts into production-ready assets.
  • Reworked existing brand materials into new formats to maintain continuity across digital and print platforms.
  • Administered advertising workflows, including submission scheduling, tracking, and quality assurance.
  • Coordinated vendor bidding, production timelines, and proofing processes to deliver accurate, high-quality materials.
  • Directed trade show operations, including exhibit planning, logistics, booth assembly, and coordination of display equipment.
  • Provided in-house photography, image research, and advanced photo manipulation to strengthen product and brand presentations.

Key Achievements:

  • Improved brand consistency at trade shows through unified booth designs and promotional materials.
  • Enhanced efficiency in marketing collateral development by streamlining file preparation and production steps.

Decipher Studios
Freelance | Feb 2005 – May 2011

GRAPHIC DESIGNER

  • Produced custom branding systems, logos, and print collateral tailored to client identity and audience needs.
  • Designed packaging and high-quality promotional layouts and delivered polished materials for product launches and marketing campaigns.
  • Created technical diagrams, complex forms, and illustrations that clarified detailed product or service information.
  • Delivered photography services, including product images, retouching, and mock-ups to simulate final market presentation.
  • Conceptualized and designed trade show booths, point-of-purchase displays, and marketing support graphics.
  • Provided sustainability-focused design and marketing options to clients seeking environmentally conscious practices.
  • Contributed web support graphics that extended brand identity into digital environments.

Key Achievements:

  • Supported small businesses and startups in establishing professional branding and achieving stronger market positioning.
  • Maintained long-term freelance relationships by consistently delivering tailored creative assets on schedule.

BBG Marketing
Contractor | Feb 2008 – May 2011

GRAPHIC DESIGNER

  • Delivered branding solutions and logo design projects for both new and established clients while maintaining visual alignment with their evolving identity.
  • Produced posters, apparel graphics, promotional collateral, and functional forms that complemented marketing objectives.
  • Designed product packaging consistent with client branding with a focus on reinforcing recognition and consumer trust.

Key Achievements:

  • Contributed to multiple client campaigns by developing versatile assets that supported both promotional and long-term branding goals.

The Hoffman Group
Portland, OR | Apr 2004 – Aug 2006

CREATIVE LEAD & GRAPHIC DESIGNER

  • Defined corporate graphic standards for seven distinct brands and ensured compliance across all design outputs.
  • Produced packaging, signage, technical documentation, and marketing collateral to strengthen brand visibility across product lines.

Technical

EXPERTISE.

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Adobe Creative Cloud:

Illustrator, Photoshop, InDesign, Acrobat Pro (Advanced–Expert)

Web & Digital Tools: WordPress, HTML & CSS, Google Analytics, ChatGPT, Google Gemini,
Google Webmaster Tools, Meta

Collaboration & Productivity: Slack, Dropbox, Google Workspace, Basecamp, TimeSolv, Zoom

Office & Admin: Microsoft Office Suite, Numbers, Pages, Keynote, 17hats, Filezilla

PHOTOSHOP 85%
UX/UI DESIGN 90%
HTML/CSS 78%
ILLUSTRATOR 93%
JAVASCRIPT 85%
BRANDING 94%

Education & Creditentials

NEVER STOP LEARNING.

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Bachelor of Science – Art: Graphic Design

Portland State University 1998 – 2004, 2020
Emphasis in Marketing & Community Studies

Professional Development & Volunteerism
  • Clarks Branch Water Association – President (2024–Present)
  • Clarks Branch Water Association – Secretary & Board Member (2012–2024)
  • NeighborWorks Umpqua – Board Member (2026)
  • Phi Delta Theta Fraternity – Oregon Epsilon Alumni
  • Ford Family Foundation – Ford Institute Leadership Program Graduate (2014)
  • Dale Carnegie Training
  • Severed Ties Car Club – President (2016-Present)
Honors & Awards

20 Under 40, Fulfilling the Creative Spirit entrepreneur article – Westbrook, V (2016, December 29). Fulfilling the Creative Spirit. The News-Review, p A16. www.nrtoday.com

Contact.

LET’S TALK.

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